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Boots
Sainsbury’s
BT
Indeed
Tesco
Emaar
Post Office
Damac
DEWA
Shell
Haleon
Carrefour
The Dubai Mall
Aramtec
KAEC
Betterhomes
Federal Tax Authority
Rivoli
Sharjah
Boots
Sainsbury’s
BT
Indeed
Tesco
Emaar
Post Office
Damac
DEWA
Shell
Haleon
Carrefour
The Dubai Mall
Aramtec
KAEC
Betterhomes
Federal Tax Authority
Rivoli
Sharjah

Boots

Enhancing the ecommerce experience across one of the UK's most recognised health and beauty platforms.

Client
Boots
Location
United Kingdom
Services delivered
UX Design UI Design User Research Design System

Boots needed its ecommerce experience to be as intuitive, accessible, and commercially effective as its 170-year high-street reputation.

The challenge

Boots is the UK's leading health and beauty retailer — 170+ years of heritage, 2,000+ stores, and an ecommerce platform serving millions of customers every month.

At that scale, even small points of friction in search, navigation, and product discovery add up. The experience needed to be more intuitive and accessible without losing commercial impact.

Our approach

As part of the product design team, we focused on high-impact areas of Boots.com — working mobile-first through user research, wireframing, prototyping, and high-fidelity design.

Every change was made with accessibility and the existing design system in mind, so improvements scaled consistently across the platform.

A set of focused improvements across search, navigation, and guided product discovery.

Key projects included a Pain Selector Tool that guided customers from symptom to the right product, a redesigned No Results page that turned dead-ends into useful next steps, and a new Global Header that clarified navigation and branding.

Each was designed mobile-first, validated through research, and built to evolve the design system — improving accessibility and commercial performance across Boots.com.

Projects shown include live work, pitch deliverables, and design produced as part of embedded or collaborative engagements. Some work was completed as part of a wider team. Deliverables reflect the scope and direction at the time of engagement — the live experience may have since changed, launched in a different form, or not proceeded to production. All brand assets and trademarks shown remain the property of their respective owners and are displayed here for portfolio reference only.

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Tesco — Returns & Refunds
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